Two of the world’s largest car makers remain wary about handing Apple and Google too much control over in-car displays.
Rather than the systems offered by the two tech titans, Toyota has agreed to use a car-phone connectivity system championed by Ford. Toyota will introduce a telematics system with Ford’s SmartDeviceLink, an open platform that the car makers are also inviting their peers to adopt for in-car applications, the company said on Monday.
The company has resisted offering either Apple’s CarPlay or Google’s Android Auto, citing safety and security concerns, although Ford will offer them, but as apps within its Sync connectivity system.
“Developing a safer and more secure in-car smartphone connectivity service which better matches individual vehicle features is exactly the value and advantage an automaker can offer customers,” says Shigeki Terashi, a Toyota executive vice-president.
Meanwhile, Ford claims that Honda, Fuji Heavy Industries’ Subaru, Mazda and Peugeot also are considering using the SmartDeviceLink.
Toyota first signed up to work with Ford on car telematics systems five years ago and said in mid-2015 that it was exploring the SmartDeviceLink for its vehicles. Toyota is involved in another system called MirrorLink which allows drivers to run navigation and entertainment apps on their smartphones using large, on-dashboard icons. It was created by the Car Connectivity Consortium, a group of car makers and phone manufacturers including Volkswagen, General Motors, Hyundai, Samsung Electronics and HTC.
The world’s motor industry is clearly intent on denying anything like a clear run for the established technolgy giants as they seek to diversify out of their traditional markets and into the autmobile space. According to industry estimates the display pie is pretty sizeable, with $18.6 billion in sales thought possible by 2021. From estimates of a modest 497,000 cars with CarPlay, Android Auto or both to be sold this this year, five million are expected in 2018 and nearly 10 million by 2020, according to analysis from IHS.
It looks as though the big automakers are going to take their best shots at keeping those estimates optimistic.
This post first appeared here: http://news.markets/tech/can-motor-industry-fend-off-google-apples-attempts-control-car-tech-7670/
Rather than the systems offered by the two tech titans, Toyota has agreed to use a car-phone connectivity system championed by Ford. Toyota will introduce a telematics system with Ford’s SmartDeviceLink, an open platform that the car makers are also inviting their peers to adopt for in-car applications, the company said on Monday.
The company has resisted offering either Apple’s CarPlay or Google’s Android Auto, citing safety and security concerns, although Ford will offer them, but as apps within its Sync connectivity system.
“Developing a safer and more secure in-car smartphone connectivity service which better matches individual vehicle features is exactly the value and advantage an automaker can offer customers,” says Shigeki Terashi, a Toyota executive vice-president.
Meanwhile, Ford claims that Honda, Fuji Heavy Industries’ Subaru, Mazda and Peugeot also are considering using the SmartDeviceLink.
Toyota first signed up to work with Ford on car telematics systems five years ago and said in mid-2015 that it was exploring the SmartDeviceLink for its vehicles. Toyota is involved in another system called MirrorLink which allows drivers to run navigation and entertainment apps on their smartphones using large, on-dashboard icons. It was created by the Car Connectivity Consortium, a group of car makers and phone manufacturers including Volkswagen, General Motors, Hyundai, Samsung Electronics and HTC.
The world’s motor industry is clearly intent on denying anything like a clear run for the established technolgy giants as they seek to diversify out of their traditional markets and into the autmobile space. According to industry estimates the display pie is pretty sizeable, with $18.6 billion in sales thought possible by 2021. From estimates of a modest 497,000 cars with CarPlay, Android Auto or both to be sold this this year, five million are expected in 2018 and nearly 10 million by 2020, according to analysis from IHS.
It looks as though the big automakers are going to take their best shots at keeping those estimates optimistic.
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